Was it the original “viral video”?

TheExplodingWhale.com was mentioned in a recent article on the Salt Lake Tribune newspaper’s website. The article, titled Viral Videos: Spread of Internet video clips is catching, points to the infamous 1970 exploding whale video (which, of course, is the focus of this site) as an early example of a so-called “viral video.” The author explains:

More than five years ago, people were sharing an uproarious video, a 1970 TV news report from Portland of a beached whale carcass that authorities blew up into fleshy chunks (one falling piece actually struck a parked car). That sequence is now so famous it has its own fan Web site, http://www.theexplodingwhale.com.

Five years? It’s been at least ten years because my involvement with the Exploding Whale dates all the way back to the early 1990s, and I know I wasn’t the first one to see it! (For a history of this website, please see our About this site page.) No matter, is it possible that our favorite exploding whale video was, in fact, the original viral video?

Unleashing the Ideavirus The Anatomy of Buzz : How to Create Word of Mouth Marketing

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Viral videos may have started with the likes of Exploding Whales and Dancing Babies, but today viral videos are often released into the wild as part of an intentional marketing campaign designed to create “buzz” about a product. Seth Godin’s Unleashing the Ideavirus and Emanuel Rosen’s The Anatomy of Buzz are two highly-rated books on the topic of “viral” marketing. Check them out at Amazon.com!

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